So how can they expand their organizations’ capabilities while balancing headcount and OPEX budgets?
While marketing budgets continue grow, according to the Gartner 2016-2017 CMO Spend Survey, companies are taking a hard look at their investments in digital and social marketing skills and marketing automation to ensure that they’re getting the maximum return.
By investing in outsourced marketing talent in key areas, organization's marketing leaders can reduce costs and increase efficiencies.
- Gain a more broad and flexible skill set
- Bring on a higher-caliber professional team
- Lower your overhead
- More quickly source sub-disciplines and new expertise
- Scale for growth
- Manage costs as a variable expense