Beyond brand: Is narrative the new-new thing?

Businesses, nonprofits, and other organizations have long used storytelling to connect with their audiences. But now, with the rate of change and complexity accelerating so rapidly in our society, stories are no longer enough....Read more

7 ways to engage customers with video on social media

As I mentioned in our last blog post, video is becoming an indispensable marketing tool — especially on social media. Invodo recently reported the following statistics:...Read more

The Age of the Customer: What it Means for Marketers

We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more

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