What is Account Based Marketing?
Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically at the account.
Our ABM infographic is a great reference piece, but you can read the full blog, Jump-start Your ABM Success to dive deeper:
- What does Account Based Marketing require?
- Five questions to ask yourself if ABM is right for your business?
- How to get started with your ABM strategy with a pilot program.
[Webinar] Jump-start Your Account Based Marketing Program Success
Crawford Group's Marketing Learning Series Webinar: We're excited to introduce our special guest instructor, Samantha Stone, founder of Marketing Advisory Network, and author of Unleash Possible. In this session we're going to discuss what is account based marketing, if an ABM program is right for your business, and the critical steps it takes to launch a high-impact ABM strategy.
At Crawford Group, we love partnering with our clients to help jump-start their ABM programs. Our expertise in events, marketing, and communications helps us understand your needs and source the best people. Whether you need a marketing consultant, a project team, or a fully outsourced managed service, we can get you the marketing talent you need to drive results. Contact us today to get started.