Heather Meza

Contingent Workforce Planning for Marketers in 3 Simple Steps

Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more

Best B2B Marketing Resources for Today's Modern Marketer

Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more

How to Build a Winning Event Marketing Team to Effectively Deliver Your Events

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more

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