Heather Meza

Heather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years and now leads the marketing team for Crawford Group. Known for her energy and enthusiasm, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers. When she’s not working, Heather enjoys spending time with her husband, son, family, and friends — unless she’s binge-watching Netflix, that is. Heather values human connection, laughter, and making an impact. She says her motto is to, “love what you do.”
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Contingent Workforce Planning for Marketers in 3 Simple Steps

Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more

Best B2B Marketing Resources for Today's Modern Marketer

Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more

How to Build a Winning Event Marketing Team to Effectively Deliver Your Events

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more