Even as many parts of the world are opening up and more people feel comfortable about safely coming together again, it seems likely that hybrid marketing events are here to stay. By allowing invitees to choose whether they want to attend in-person or ...Read more
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Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world. There are different types of virtual events you can hold based on your ...Read more
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The one constant in business is change. And as companies navigate market shifts by adjusting product offerings and business strategies, their marketing organizations need to respond rapidly with innovative programs that drive interest and sales....Read more
Every business goes through natural cycles, whether they are driven by the market or changes in business strategy. Evaluation of a marketing team’s skills and effectiveness are common during these transitions. The modern marketing department should be able to ...Read more
Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more
This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more
Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more
These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more
Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more