Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more

This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more

Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more

These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more

Is it possible to expand your event or marketing organization while providing business continuity and managing risk?...Read more

We get this question a lot: “What exactly is ‘outsourced marketing’ and how can it benefit my organization?”...Read more

Marketing trends are constantly shifting, tactics are ever-evolving, and platforms keep changing. Marketing organizations are always in need of new skill sets to keep up. And when you add in challenges like staff turnover and reductions in force, marketing ...Read more

Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more

One of our workforce solution offerings is a Managed Marketing Service. But what is a managed marketing service and why would your company choose to go this route when working with Crawford Group? The Infographic below highlights four key benefits....Read more