Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world.  There are different types of virtual events you can hold based on your ...Read more

The one constant in business is change. And as companies navigate market shifts by adjusting product offerings and business strategies, their marketing organizations need to respond rapidly with innovative programs that drive interest and sales....Read more

As we are all adjusting to our “new normal” of remote working, and in some instances, shelter-in-place, Crawford Group held a virtual meeting this morning to share some ideas of how to be successful while working from home. I thought we came up with a really ...Read more

What is Account Based Marketing?  Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more

In 2015 more than 90% of B2B marketers surveyed reported Account Based Marketing (ABM) as a must have. A 2017 study by ITSMA revealed that 69% of B2B marketers had already seen ABM programs drive value. It’s now more than halfway through 2018, and it’s time ...Read more