What is Account Based Marketing? Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more
In 2015 more than 90% of B2B marketers surveyed reported Account Based Marketing (ABM) as a must have. A 2017 study by ITSMA revealed that 69% of B2B marketers had already seen ABM programs drive value. It’s now more than halfway through 2018, and it’s time ...Read more