The VP/Director of Marketing Operations Field Guide to the Creativity Drought

Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more

Planning A Virtual Event This Year? Here’s What Your Marketing Team Should Look Like

While the world adapts to a more virtual lifestyle at home, businesses have been making hard decisions around highly-anticipated events, especially annual conferences and roadshows....Read more

Building a Brand Around... YOU

What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more

What is the Talent Equation?

We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more