The Booming Event Platform Market: Key Insights You Need to Know

If you’re like most Event Leaders, you’ve likely been focusing on MarTech solutions that drive maximum engagement and deliver the highest ROI for your events.

A report from Elemental Innovations projects that the event solution market will grow from its current value of $95 billion to $185.6 billion by 2031. Some key drivers of this growth include:

• Digital Transformation: Businesses increasingly seek ways to connect with audiences in person, and virtual event platforms provide a powerful solution.

• Technological Innovation: Emerging technologies make virtual and in-person events more immersive and engaging.

• Evolving Consumer Preferences: Audiences demand higher-quality, engaging, and connected experiences. 

As the event technology market grows, it presents significant opportunities for businesses to connect with and engage their audiences. With a wide range of event solutions available, it is essential to carefully select the one that aligns with your specific event needs and simplifies data integration into a single source of truth. 

"Your event technology is crucial to your business' MarTech stack,” says Flo Lewis, Director of Event Solutions at Crawford Group.  “It can make or break the success of your integrated marketing efforts, well beyond your events." 

If you need to outsource your event technology or marketing, ensure you have a vendor who:

• Has deep experience with your event technology of choice and in-person, virtual, and hybrid events. Each has unique requirements.
• Can craft tailored strategies to ensure attendees and hosts a seamless, high-quality, engaging experience. 
• Is highly collaborative and can co-create the perfect solution for every one of your event’s unique needs, both concept and execution.

If you want to make the most of your event marketing technology, Crawford Group can help. “We are proud to be able to offer expert Martech services for any technology in the marketing stack. And to provide further support for our customers, we are developing partnerships with some of the top Enterprise technology companies like RainFocus for a robust and flexible platform,” says Laurie Stein, President at Crawford Group.

As a leading event management platform, RainFocus provides a comprehensive array of features scalable for any event type or size, including: 

• Scalable, brand-consistent templates for all events.
• Unified platform for complete event management.
• Data-driven insights and analytics to track your event's success.
• Connects seamlessly with top marketing tools. 

Investing in the right technology is vital as the event landscape develops. However, it's equally important to have certified experts who can fully leverage that technology to deliver impactful results and maximum ROI. You can trust Crawford Group with any of your events and the technology platform you need for:

• Expertise: We deeply understand events and the event platform market and can guide you in selecting the best solution for your needs.

• Experience: Our proven track record shows how we’ve helped businesses plan and execute successful events and implement the necessary technology solutions.

• Support: From strategy and planning to execution and post-event analysis, we offer comprehensive services every step of the way.

Combining the right technology with expertise allows you to create seamless events that drive meaningful business outcomes. Book a chat with Crawford Group to explore how we can help you achieve your goals.