CrawfordGroup

Managed Marketing Service: An Innovative Marketing Team Solution

Every business goes through natural cycles, whether they are driven by the market or changes in business strategy. Evaluation of a marketing team’s skills and effectiveness are common during these transitions. The modern marketing department should be able to ...Read more

What Happens When Your Webinar Moderator Cancels Last Minute

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How A Global In-Person Event Went Virtual And Stayed Engaging

A Content Operations Manager’s Perspective On The Shift Content Operations Managers stepped into 2020 just as optimistic as the rest of us. They were excited about the new year, ready to tackle new challenges and drive new strategies for their growing ...Read more

The VP/Director of Marketing Operations Field Guide to the Creativity Drought

Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more