Every business goes through natural cycles, whether they are driven by the market or changes in business strategy. Evaluation of a marketing team’s skills and effectiveness are common during these transitions. The modern marketing department should be able to ...Read more
A Content Operations Manager’s Perspective On The Shift Content Operations Managers stepped into 2020 just as optimistic as the rest of us. They were excited about the new year, ready to tackle new challenges and drive new strategies for their growing ...Read more
Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more
While the world adapts to a more virtual lifestyle at home, businesses have been making hard decisions around highly-anticipated events, especially annual conferences and roadshows....Read more
As more events pivot online and the industry focuses on delivering value in a virtual format, event marketers are looking for resources to use to help them with creativity, innovation, and best practices for their upcoming virtual events. We've curated a list ...Read more
As we are all adjusting to our “new normal” of remote working, and in some instances, shelter-in-place, Crawford Group held a virtual meeting this morning to share some ideas of how to be successful while working from home. I thought we came up with a really ...Read more
Women, marketing, experiential, events, trends, careers — oh my! We had an awesome experience attending the Women in Events Week in San Francisco. From the all-woman Power Panel to Jessica Heasley’s Trendwatch, and all of the other topics and sessions ...Read more
What is Account Based Marketing? Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more
In 2015 more than 90% of B2B marketers surveyed reported Account Based Marketing (ABM) as a must have. A 2017 study by ITSMA revealed that 69% of B2B marketers had already seen ABM programs drive value. It’s now more than halfway through 2018, and it’s time ...Read more
This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more
Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more
Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more
DISCLAIMER: this article is meant to be a guide to help you understand the implications of GDPR on your business as an event marketer. We are not lawyers. This is informational only and not legal advice. We recommend you contact your legal representative ...Read more
What is webinar marketing? Webinar marketing is the effective use of an online seminar to help promote your business, products or services. The term “webinar” is a combination of web + [sem]inar. Traditionally, webinars consist of a host, a subject-matter ...Read more
According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more
These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more
Is it possible to expand your event or marketing organization while providing business continuity and managing risk?...Read more
We get this question a lot: “What exactly is ‘outsourced marketing’ and how can it benefit my organization?”...Read more
Marketing trends are constantly shifting, tactics are ever-evolving, and platforms keep changing. Marketing organizations are always in need of new skill sets to keep up. And when you add in challenges like staff turnover and reductions in force, marketing ...Read more
Businesses, nonprofits, and other organizations have long used storytelling to connect with their audiences. But now, with the rate of change and complexity accelerating so rapidly in our society, stories are no longer enough....Read more
Webinars can be a highly effective way to connect with your target audience. Being able to directly interact with your attendees, engage with them in real time, and answer their questions makes your content captivating and memorable....Read more
Video is becoming an indispensable marketing tool — especially on social media. Invodo reported the following video statistics:...Read more
At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more
Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more
What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more
One of our workforce solution offerings is a Managed Marketing Service. But what is a managed marketing service and why would your company choose to go this route when working with Crawford Group? The Infographic below highlights four key benefits....Read more
One of our consultant learning session on the topic of video trends in marketing. Richard Weston-Smith of Brainstorm Creative, a creative storytelling agency out of Los Angeles and London, was our featured speaker. During the session he discussed the ...Read more
Crawford Group delivers custom managed marketing services that help marketing and event organizations perform at their peak. But what is a managed marketing service? We've outlined our five service offerings for when your marketing staff is stretched thin, ...Read more
Being a mom is commonly referred to as the toughest job in the world, but also the most rewarding. To celebrate all of the supermoms out there, and especially those in our Crawford Community, we spoke with some of the members of our team about the joys and ...Read more
We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more
Innovation… talk about a buzzword! Generally, innovation is associated with scrappy start-ups – but large corporations can (and must) innovate to stay alive in our progressing digital world. Technology is driving change across most industries, so businesses, ...Read more
What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more
2016 was a year of change when it came to the customer experience. With the shifting landscape, marketing is taking on a larger role in the sales process. Marketers need to stay in tune with the most effective avenues, desirable forms of content and relevant ...Read more
We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more