What is Account Based Marketing?  Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more

In 2015 more than 90% of B2B marketers surveyed reported Account Based Marketing (ABM) as a must have. A 2017 study by ITSMA revealed that 69% of B2B marketers had already seen ABM programs drive value. It’s now more than halfway through 2018, and it’s time ...Read more

This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more

Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more

Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more

DISCLAIMER: this article is meant to be a guide to help you understand the implications of GDPR on your business as an event marketer. We are not lawyers. This is informational only and not legal advice. We recommend you contact your legal representative ...Read more

What is webinar marketing? Webinar marketing is the effective use of an online seminar to help promote your business, products or services. The term “webinar” is a combination of web + [sem]inar. Traditionally, webinars consist of a host, a subject-matter ...Read more

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more

These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more

Is it possible to expand your event or marketing organization while providing business continuity and managing risk?...Read more

We get this question a lot: “What exactly is ‘outsourced marketing’ and how can it benefit my organization?”...Read more

Marketing trends are constantly shifting, tactics are ever-evolving, and platforms keep changing. Marketing organizations are always in need of new skill sets to keep up. And when you add in challenges like staff turnover and reductions in force, marketing ...Read more

Businesses, nonprofits, and other organizations have long used storytelling to connect with their audiences. But now, with the rate of change and complexity accelerating so rapidly in our society, stories are no longer enough....Read more

Webinars can be a highly effective way to connect with your target audience. Being able to directly interact with your attendees, engage with them in real time, and answer their questions makes your content captivating and memorable....Read more

Video is becoming an indispensable marketing tool — especially on social media. Invodo  reported the following video statistics:...Read more

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more

Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more

What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more

One of our workforce solution offerings is a Managed Marketing Service. But what is a managed marketing service and why would your company choose to go this route when working with Crawford Group? The Infographic below highlights four key benefits....Read more

One of our consultant learning session on the topic of video trends in marketing. Richard Weston-Smith of Brainstorm Creative, a creative storytelling agency out of Los Angeles and London, was our featured speaker. During the session he discussed the ...Read more

Crawford Group delivers custom managed marketing services that help marketing and event organizations perform at their peak. But what is a managed marketing service? We've outlined our five service offerings for when your marketing staff is stretched thin, ...Read more

Being a mom is commonly referred to as the toughest job in the world, but also the most rewarding. To celebrate all of the supermoms out there, and especially those in our Crawford Community, we spoke with some of the members of our team about the joys and ...Read more

We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more

Innovation… talk about a buzzword! Generally, innovation is associated with scrappy start-ups – but large corporations can (and must) innovate to stay alive in our progressing digital world. Technology is driving change across most industries, so businesses, ...Read more

What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more

2016 was a year of change when it came to the customer experience. With the shifting landscape, marketing is taking on a larger role in the sales process. Marketers need to stay in tune with the most effective avenues, desirable forms of content and relevant ...Read more

We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more