Event marketing has undergone seismic shifts in the last two years. At the beginning of the pandemic, when events that were once live and in-person went completely virtual, companies had to adapt to the challenges of producing quality experiences for people ...Read more
Even as many parts of the world are opening up and more people feel comfortable about safely coming together again, it seems likely that hybrid marketing events are here to stay. By allowing invitees to choose whether they want to attend in-person or ...Read more
Crawford Group is excited to share receipt of ClearlyRated's Best of Staffing Client and Talent Awards for exceptional scores from our clients and employees. "This is such an honor, especially considering that less than 2% of all contingent workforce agencies ...Read more
In early 2020 when corporate events went all-virtual by necessity, companies quickly pivoted and adapted to the new reality. Now that we’re halfway through 2021 and millions of people have been vaccinated, regulations are loosening, facilities are opening up, ...Read more
Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world. There are different types of virtual events you can hold based on your ...Read more
The one constant in business is change. And as companies navigate market shifts by adjusting product offerings and business strategies, their marketing organizations need to respond rapidly with innovative programs that drive interest and sales....Read more
Every business goes through natural cycles, whether they are driven by the market or changes in business strategy. Evaluation of a marketing team’s skills and effectiveness are common during these transitions. The modern marketing department should be able to ...Read more
A Content Operations Manager’s Perspective On The Shift Content Operations Managers stepped into 2020 just as optimistic as the rest of us. They were excited about the new year, ready to tackle new challenges and drive new strategies for their growing ...Read more
Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more
While the world adapts to a more virtual lifestyle at home, businesses have been making hard decisions around highly-anticipated events, especially annual conferences and roadshows....Read more
As more events pivot online and the industry focuses on delivering value in a virtual format, we event marketers are looking for resources to help with creativity, innovation, and best practices. Our Event Marketing Team curated a list of some of the best ...Read more
As we are all adjusting to our “new normal” of remote working, and in some instances, shelter-in-place, Crawford Group held a virtual meeting this morning to share some ideas of how to be successful while working from home. I thought we came up with a really ...Read more
Women, marketing, experiential, events, trends, careers — oh my! We had an awesome experience attending the Women in Events Week in San Francisco. From the all-woman Power Panel to Jessica Heasley’s Trendwatch, and all of the other topics and sessions ...Read more
What is Account Based Marketing? Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more
This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more
Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more
What is webinar marketing? Webinar marketing is the effective use of an online seminar to help promote your business, products or services. The term “webinar” is a combination of web + [sem]inar. Traditionally, webinars consist of a host, a subject-matter ...Read more
According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more
These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more
Webinars can be a highly effective way to connect with your target audience. Being able to directly interact with your attendees, engage with them in real time, and answer their questions makes your content captivating and memorable....Read more
Video is becoming an indispensable marketing tool — especially on social media. Invodo reported the following video statistics:...Read more
Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more
What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more
Being a mom is commonly referred to as the toughest job in the world, but also the most rewarding. To celebrate all of the supermoms out there, and especially those in our Crawford Community, we spoke with some of the members of our team about the joys and ...Read more
We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more
Innovation… talk about a buzzword! Generally, innovation is associated with scrappy start-ups – but large corporations can (and must) innovate to stay alive in our progressing digital world. Technology is driving change across most industries, so businesses, ...Read more
What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more
We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more