Video is becoming an indispensable marketing tool — especially on social media. Invodo  reported the following video statistics:...Read more

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more

What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more

One of our workforce solution offerings is a Managed Marketing Service. But what is a managed marketing service and why would your company choose to go this route when working with Crawford Group? The Infographic below highlights four key benefits....Read more

One of our consultant learning session on the topic of video trends in marketing. Richard Weston-Smith of Brainstorm Creative, a creative storytelling agency out of Los Angeles and London, was our featured speaker. During the session he discussed the ...Read more

Crawford Group delivers custom managed marketing services that help marketing and event organizations perform at their peak. But what is a managed marketing service? We've outlined our five service offerings for when your marketing staff is stretched thin, ...Read more

Being a mom is commonly referred to as the toughest job in the world, but also the most rewarding. To celebrate all of the supermoms out there, and especially those in our Crawford Community, we spoke with some of the members of our team about the joys and ...Read more

We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more

Innovation… talk about a buzzword! Generally, innovation is associated with scrappy start-ups – but large corporations can (and must) innovate to stay alive in our progressing digital world. Technology is driving change across most industries, so businesses, ...Read more

What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more

2016 was a year of change when it came to the customer experience. With the shifting landscape, marketing is taking on a larger role in the sales process. Marketers need to stay in tune with the most effective avenues, desirable forms of content and relevant ...Read more

We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more