Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world.  There are different types of virtual events you can hold based on your ...Read more

A Content Operations Manager’s Perspective On The Shift Content Operations Managers stepped into 2020 just as optimistic as the rest of us. They were excited about the new year, ready to tackle new challenges and drive new strategies for their growing ...Read more

Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more

We live in a digital age, that is indisputable. But what comes along with the digital age? An empowered customer....Read more