What is Account Based Marketing?  Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more

In 2015 more than 90% of B2B marketers surveyed reported Account Based Marketing (ABM) as a must have. A 2017 study by ITSMA revealed that 69% of B2B marketers had already seen ABM programs drive value. It’s now more than halfway through 2018, and it’s time ...Read more

DISCLAIMER: this article is meant to be a guide to help you understand the implications of GDPR on your business as an event marketer. We are not lawyers. This is informational only and not legal advice. We recommend you contact your legal representative ...Read more

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more

What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more

2016 was a year of change when it came to the customer experience. With the shifting landscape, marketing is taking on a larger role in the sales process. Marketers need to stay in tune with the most effective avenues, desirable forms of content and relevant ...Read more