[Infographic] Account Based Marketing Success (ABM)

What is Account Based Marketing?  Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically ...Read more

Is Your Brand Ready to Benefit From These Marketing Trends?

At Crawford Group, we’re always looking ahead to identify the most promising new marketing strategies and tactics. Read on for our roundup of some of the big trends we’re seeing this year — and how they can make your marketing more successful....Read more

Marketing Technology Stack: Why It Matters

What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more