Virtual Event Resources

As more events pivot online and the industry focuses on delivering value in a virtual format, event marketers are looking for resources to use to help them with creativity, innovation, and best practices for their upcoming virtual events. We've curated a list ...Read more

Working from Home During a Pandemic

As we are all adjusting to our “new normal” of remote working, and in some instances, shelter-in-place, Crawford Group held a virtual meeting this morning to share some ideas of how to be successful while working from home. I thought we came up with a really ...Read more

Best B2B Marketing Resources for Today's Modern Marketer

Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more

Building a Brand Around... YOU

What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more

What is the Talent Equation?

We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more