As more events pivot online and the industry focuses on delivering value in a virtual format, event marketers are looking for resources to use to help them with creativity, innovation, and best practices for their upcoming virtual events. We've curated a list ...Read more

As we are all adjusting to our “new normal” of remote working, and in some instances, shelter-in-place, Crawford Group held a virtual meeting this morning to share some ideas of how to be successful while working from home. I thought we came up with a really ...Read more

Staying up-to-date on the latest B2B marketing techniques and trends is no easy task. I don’t need to tell you how fast the marketing profession is evolving — you’re living it every day....Read more

What do people think about you after meeting you for the first time? After spending an afternoon with you? After doing business with you? Do you leave a lasting impression? What do you want them to think?...Read more

We recently came across an article by Talent Culture with a very clear underlying message: “Talent trumps everything!” The article draws attention to a very important factor to consider in the hiring process: organizational fit. We are taking this concept a ...Read more