AI Tools to Supercharge Your Marketing Team’s Workflow...Read more
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Marketing Technology,
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Crawford Group
As 2025 continues to unfold, the pace of technological evolution accelerates, raising a familiar question: Are these innovations delivering real impact, or are they just the next wave of industry hype? In mid-2024, McKinsey released its Technology Trends ...Read more
Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more