Building a strong diversity supplier program is a win-win. Building a strong diversity supplier program is a win-win. It expands your vendor pool, fosters a more inclusive business environment, and leads to fresh perspectives and innovative solutions for your ...Read more
Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more
Forget outdated siloed thinking – the relationship between procurement and marketing is more like a high-octane fusion reactor than a tepid boardroom handshake. In today's hyper-competitive landscape, maximizing ROI and crafting impactful brand experiences ...Read more
According to Forbes, the answer to the “are we headed into a recession” question is still up in the air. While the country’s economic numbers have declined for the second quarter and inflation has skyrocketed, we still see record-breaking low unemployment ...Read more
In early 2020 when corporate events went all-virtual by necessity, companies quickly pivoted and adapted to the new reality. In today’s world, companies have the choice between in-person, virtual events, or a hybrid approach. If you’re considering a hybrid ...Read more