Crawford Group

Ditch the Crumbs: Why Clean Data is the Secret for Thriving Events in 2024

Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more

Powerhouse Couple: Why Marketing and Procurement are the Newest BFFs

Forget outdated siloed thinking – the relationship between procurement and marketing is more like a high-octane fusion reactor than a tepid boardroom handshake. In today's hyper-competitive landscape, maximizing ROI and crafting impactful brand experiences ...Read more

3 Reasons to Hire External Marketing Talent During a Recession

According to Forbes, the answer to the “are we headed into a recession” question is still up in the air. While the country’s economic numbers have declined for the second quarter and inflation has skyrocketed, we still see record-breaking low unemployment ...Read more

Hybrid Events: Things Your Event Team May Not Have Thought About

In early 2020 when corporate events went all-virtual by necessity, companies quickly pivoted and adapted to the new reality. In today’s world, companies have the choice between in-person, virtual events, or a hybrid approach. If you’re considering a hybrid ...Read more

3 Things Our Event Talent Learned From Our Last Hybrid Marketing Event

Event marketing has undergone seismic shifts in the last two years. At the beginning of the pandemic, when events that were once live and in-person went completely virtual, companies had to adapt to the challenges of producing quality experiences for people ...Read more