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Crawford Group

How Marketing Leaders Find Success in a Tough Labor Market

Marketing is moving faster than ever requiring organizations to adapt swiftly to new trends, technologies, and customer behaviors. We regularly hear from customers that one of their biggest challenges is securing marketing experts to drive their strategies ...Read more

Finding the Golden Ticket: Marketing Vendors for Your Diversity Supplier Initiatives

Building a strong diversity supplier program is a win-win. Building a strong diversity supplier program is a win-win. It expands your vendor pool, fosters a more inclusive business environment, and leads to fresh perspectives and innovative solutions for your ...Read more

Ditch the Crumbs: Why Clean Data is the Secret for Thriving Events in 2024

Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more