Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more

Forget outdated siloed thinking – the relationship between procurement and marketing is more like a high-octane fusion reactor than a tepid boardroom handshake. In today's hyper-competitive landscape, maximizing ROI and crafting impactful brand experiences ...Read more

According to Forbes, the answer to the “are we headed into a recession” question is still up in the air. While the country’s economic numbers have declined for the second quarter and inflation has skyrocketed, we still see record-breaking low unemployment ...Read more