Event marketing has undergone seismic shifts in the last two years. At the beginning of the pandemic, when events that were once live and in-person went completely virtual, companies had to adapt to the challenges of producing quality experiences for people ...Read more

Even as many parts of the world are opening up and more people feel comfortable about safely coming together again, it seems likely that hybrid marketing events are here to stay. By allowing invitees to choose whether they want to attend in-person or ...Read more

In early 2020 when corporate events went all-virtual by necessity, companies quickly pivoted and adapted to the new reality. Now that we’re halfway through 2021 and millions of people have been vaccinated, regulations are loosening, facilities are opening up, ...Read more

Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world.  There are different types of virtual events you can hold based on your ...Read more

A Content Operations Manager’s Perspective On The Shift Content Operations Managers stepped into 2020 just as optimistic as the rest of us. They were excited about the new year, ready to tackle new challenges and drive new strategies for their growing ...Read more

While the world adapts to a more virtual lifestyle at home, businesses have been making hard decisions around highly-anticipated events, especially annual conferences and roadshows....Read more

As more events pivot online and the industry focuses on delivering value in a virtual format, we event marketers are looking for resources to help with creativity, innovation, and best practices. Our Event Marketing Team curated a list of some of the best ...Read more

Women, marketing, experiential, events, trends, careers — oh my! We had an awesome experience attending the Women in Events Week in San Francisco. From the all-woman Power Panel to Jessica Heasley’s Trendwatch, and all of the other topics and sessions ...Read more

What is webinar marketing? Webinar marketing is the effective use of an online seminar to help promote your business, products or services. The term “webinar” is a combination of web + [sem]inar. Traditionally, webinars consist of a host, a subject-matter ...Read more

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more