Planning A Virtual Event This Year? Here’s What Your Marketing Team Should Look Like

While the world adapts to a more virtual lifestyle at home, businesses have been making hard decisions around highly-anticipated events, especially annual conferences and roadshows....Read more

Virtual Event Resources

As more events pivot online and the industry focuses on delivering value in a virtual format, event marketers are looking for resources to use to help them with creativity, innovation, and best practices for their upcoming virtual events. We've curated a list ...Read more

Trends in experiential & event marketing — amazing women lead the way

Women, marketing, experiential, events, trends, careers — oh my! We had an awesome experience attending the Women in Events Week in San Francisco. From the all-woman Power Panel to Jessica Heasley’s Trendwatch, and all of the other topics and sessions ...Read more

Event Marketing and GDPR: What You Need To Know

DISCLAIMER: this article is meant to be a guide to help you understand the implications of GDPR on your business as an event marketer. We are not lawyers. This is informational only and not legal advice. We recommend you contact your legal representative ...Read more

10 Steps to Delivering a Successful Webinar Marketing Program

What is webinar marketing? Webinar marketing is the effective use of an online seminar to help promote your business, products or services. The term “webinar” is a combination of web + [sem]inar. Traditionally, webinars consist of a host, a subject-matter ...Read more

How to Build a Winning Event Marketing Team to Effectively Deliver Your Events

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more