According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more
These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more
What is a Marketing Technology Stack and why is it important to marketers? The term Marketing Technology Stack refers to a set of technologies that marketers utilize to execute marketing tasks. Typically these technologies are selected because they improve or ...Read more