5 Statistics You Should Know Before Hosting Your Next Virtual Event

Since the beginning of 2020, organizations had no choice other than to pivot to virtual events. Today virtual events are still holding strong as we prepare for a post-pandemic world.  There are different types of virtual events you can hold based on your ...Read more

Top Reasons You Need A Managed Marketing Service & Common Questions

The one constant in business is change. And as companies navigate market shifts by adjusting product offerings and business strategies, their marketing organizations need to respond rapidly with innovative programs that drive interest and sales....Read more

The VP/Director of Marketing Field Guide to Creativity Drought

Martha, the marketing director for a mid-size organization, has 15 marketers reporting to her. The team had been spot on with their marketing campaigns, but lately, Martha, and the executives, have seen the results slip....Read more

[Infographic] Contingent Workforce Planning for Marketers

This infographic is an overview of 3 simple steps to develop contingent workforce plan – to help document why and how you will use contingent workers to help achieve your marketing objectives. With the right plan, you can avoid making resource decisions now ...Read more

Contingent Workforce Planning for Marketers in 3 Simple Steps

Creating a balanced workforce strategy that scales up and down with your marketing needs requires a thoughtful blend of employees and outside marketing experts....Read more

How to Build a Winning Event Marketing Team to Effectively Deliver Your Events

According to a recent Chief Marketer research study, half of B2B marketers plan to invest 26-75% of their entire budget on events. Additional research says 63% of marketers plan to invest more in events — both in budget and the total number of events they ...Read more

Do You Have The Talent To Make The Most Of The Latest Marketing Technologies?

These days, CMOs are outspending CIOs on technology as they purchase digital, social, and marketing automation tools and systems. Not surprisingly, demand is also increasing for marketing talent that can implement, develop, and execute key programs using ...Read more

Why It May Be Time to Outsource Marketing

Most companies strive to execute marketing activities in house, allowing them to maintain control over messaging, costs and delivery. But oftentimes a fresh set of eyes can reinvigorate your marketing efforts and adding resources to your team can ...Read more

4 Benefits of Managed Service Solutions [INFOGRAPHIC]

One of our workforce solution offerings is a Managed Marketing Service. But what is a managed marketing service and why would your company choose to go this route when working with Crawford Group? The Infographic below highlights four key benefits....Read more

Innovation: It’s Not Just For Startups

Innovation… talk about a buzzword! Generally, innovation is associated with scrappy start-ups – but large corporations can (and must) innovate to stay alive in our progressing digital world. Technology is driving change across most industries, so businesses, ...Read more