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Finding the Golden Ticket: Marketing Vendors for Your Diversity Supplier Initiatives

Building a strong diversity supplier program is a win-win. Building a strong diversity supplier program is a win-win. It expands your vendor pool, fosters a more inclusive business environment, and leads to fresh perspectives and innovative solutions for your ...Read more

Ditch the Crumbs: Why Clean Data is the Secret for Thriving Events in 2024

Data-Driven Event Evolution Data plays an increasingly important role in event strategy as part of an integrated customer lifecycle, from impacts to privacy law to isolated customer data, to an even brighter spotlight on marketing ROI....Read more

Powerhouse Couple: Why Marketing and Procurement are the Newest BFFs

Forget outdated siloed thinking – the relationship between procurement and marketing is more like a high-octane fusion reactor than a tepid boardroom handshake. In today's hyper-competitive landscape, maximizing ROI and crafting impactful brand experiences ...Read more