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The Perils of a Patchworked Customer Journey: Why One Source of Truth Fuels Growth

Marketers frequently find themselves immersed in daily tactical demands, but neglecting the strategic evolution of their marketing technology can limit long-term marketing effectiveness....Read more

How Marketing Leaders Find Success in a Tough Labor Market

Marketing is moving faster than ever requiring organizations to adapt swiftly to new trends, technologies, and customer behaviors. We regularly hear from customers that one of their biggest challenges is securing marketing experts to drive their strategies ...Read more

Finding the Golden Ticket: Marketing Vendors for Your Diversity Supplier Initiatives

Building a strong diversity supplier program is a win-win. Building a strong diversity supplier program is a win-win. It expands your vendor pool, fosters a more inclusive business environment, and leads to fresh perspectives and innovative solutions for your ...Read more